Starbucks Korea Sales Reportedly Drop Amid Backlash Over Marketing Campaign
[출처/시간] MT Newswires - 4:35 AM ET, 05/26/2026 04:35 AM EDT, 05/26/2026 (MT Newswires) -- Starbucks' (SBUX) Korean unit has suffered a "very significant" drop in sales following a controversial marketing campaign, Reuters and other media outlets reported Tuesday. The coffee chain is facing backlash over its "Tank Day" tumbler promotion, which critics said trivialized a deadly 1980 military crackdown. The chairman of Starbucks' local operator ha
[출처/시간] MT Newswires - 4:35 AM ET, 05/26/2026
04:35 AM EDT, 05/26/2026 (MT Newswires) -- Starbucks' (SBUX) Korean unit has suffered a "very significant" drop in sales following a controversial marketing campaign, Reuters and other media outlets reported Tuesday.
The coffee chain is facing backlash over its "Tank Day" tumbler promotion, which critics said trivialized a deadly 1980 military crackdown.
The chairman of Starbucks' local operator has issued a public apology amid a growing boycott campaign.
Starbucks did not immediately respond to MT Newswires' request for comment.
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